Attracting Business

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Attracting Business

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Attracting Business

View all Analysing My Business
Business Analysis
- Do you connect the dots? (Article)
- 5 ways to break free from your business operations (Article)
Campaign Analysis
- What is campaign analysis? (Gist)
Competitor Analysis
- Know your enemies (Audio)
- Know what the 'Joneses' are doing (Article)
Industry Standards
- Industry associations - what are they good for? (Resource)
View all Buy & Sell
B2B
- Want to partner with the big boys? (Article)
- Why prospecting is not a waste of time (Article)
Customer Relations
- Client appreciation nights (Article)
- The personal touch - building strong customer relationships (Article)
Selling Points
- Why the Spice Girls are rich and you're not! (Article)
- How to hook your customers' attention (Article)
Successful Selling
- Low-cost lead generation (Audio)
- Does your personality kill your sales? (Article)
View all Planning
Business Plans
- How to create a business vision (Article)
- Planning for 09/10: key questions to ask yourself (Article)
Market Research
- What women want: creating female-friendly shops (Article)
- How to find free market research (Resource)
Marketing Plan
- Seeing the BOOM through the gloom! (Article)
- Turning your brand into a secret business weapon (Article)
Supply & Distribution
- Decision trees: understanding how customers choose products (Article)
- Assessing the financial health of suppliers (Resource)
View all Promoting My Business
Advertising
- Advertising case study: Hello Hello Plant Farm (Video)
- How to write a design brief (Article)
Direct Mail
- Boosting sales through direct marketing (Audio)
- Direct mail: when fat is good! (Article)
Public Relations
- Get media exposure for your business: how to choose the right media contacts (Article)
- Powerful PR - 7 keys to get you and your business into the media
Viral Marketing
- Marketing en masse with no budget (Article)
- 2007 Telstra business awards